Would you like to assess your company’s strengths and identify areas for development? A capability map can give you the strategic overview you need.
What is a capacity map?
A capability map is a visual representation of a company’s skills and resources, and their interactions. It enables you to :
- Better define and communicate your company’s added value
- Facilitating resource allocation
- Improve business processes
Teambook lets you define the skills available in your teams and assign them to the right people. This allows you to easily visualize the skills of your teams and identify areas where you excel or lack resources.
The essential elements of a capacity map
An effective capacity map must include :
- A hierarchy of capabilities
- A capacity matrix
- A capacity heat map
- A detailed profile of each capacity
Let’s take the example of a digital marketing agency. Its hierarchy of capabilities might include:
- Content marketing
- Web copywriting
- Video production
- Online advertising
- Google Ads
- Advertising on social networks
- Data analysis
- Web analytics
- A/B testing
7 steps to creating your capability map
1. Define objective and scope
Before you start, clarify the purpose of your map and its level of detail. Is it intended for the management team for strategic planning? Or for operational teams to optimize processes?
2. Identify core capabilities
List the key skills and resources that give your company its competitive edge. For a Web agency, these could be :
- Front-end development
- UX design
- SEO optimization
3. Identify support capabilities
Don’t forget the support functions essential to the smooth running of the company:
- Administrative management
- Recruitment and training
- IT support
4. Mapping interdependencies
Analyze how different capabilities interact. For example, good skills management (via Teambook) can strengthen product development capability by ensuring that the right people are assigned to the right projects.
5. Assess current capabilities
Take an objective stock of your strengths and weaknesses. Teambook can help you get an overview of the skills available in your company.
6. View capacity map
Create a clear graphic representation of your capabilities, for example in the form of a flow chart or block diagram.
7. Use and regularly update the map
Your capacity map should evolve with your business. Plan regular revisions, quarterly for example, to keep it relevant.
Make the most of your capabilities map
A well-designed capacity map allows you to :
- Identify your competitive advantages
- Identify gaps to be filled
- Align your investments with your strategic objectives
- Optimize your resource allocation
In particular, a tool like Teambook lets you optimize your resource allocation – and make sure you have the right people assigned to the right projects!
In conclusion, creating a capability map takes time and thought, but it’s an investment that can greatly improve your strategic and operational decision-making.
